Our inspiration

What you learn when young, you learn for life
People are never too young for stories, songs, poems or books. Interacting with books from an early age is the best guarantee for a lifelong love of books and reading.

Children and adults share the same world
There is no shortage of programs that encourage children to read, and rightly so. However, children must also see adults read. The best children’s books are those that bridge the gap between children and adults and spark fascinating discussions between generations, both young and old.

You learn the most from those you admire
Young children admire their parents and their teachers, while older children often look elsewhere for role models. When such adult role models or friends speak enthusiastically and lovingly about books, young people will be keen to follow suit.

There is no such thing as an average reader
Some people want to learn from books, others want to get lost in them, still others seek to feed their minds, or simply crave poetry. No two people are identical, nor are any two readers. Every book has its time and place.

Inspire children to read
To inspire children to read, you tell them about your favourite books. You can read out loud, show drawings and illustrations, talk about authors, give books as gifts or lend them – the sky is the limit. Enthuse children to read couldn’t be easier – after all, we all love a good story!